About Kobi

Hard work makes dreams come true. Deodorant definitely helps, too.

Kobi is a new brand of natural body care products for kids and teens. Inspired by my friend’s active nine-year-old who suddenly developed “the funk”, the idea for Kobi was born when searches for a great kids’ deodorant yielded only a few options that were uninspiring and irritating — in multiple senses of the word.

On a broader level, it seemed counterintuitive that there were literally hundreds of compelling, natural personal care options for us grown-ups and our tougher skin, but next to nothing for the portion of the population that needs gentle, thoughtful skincare products the most. So, I decided to do something about it.

Fast forward to today, our mission is to inspire confidence in young athletes by allowing them to feel and play their best. Thank you for helping us achieve it!

Our Founder

Siôn Owen

What Matters to Us

Here’s what we value at Kobi.


We’re boldly pursuing new approaches to personal care, and through our products and messaging we want to help give young athletes the confidence to pursue their goals on and off the field.


We only use the best naturally-derived ingredients that are known to be 100% safe for kids and teens, are free of common allergens, and are mild enough to not irritate sensitive skin.


From toddler to teen and all in between, kids of any age can use Kobi. And while we’ve found that boys often prefer certain scents and girls often prefer others, we don’t mention gender on the label.

We launched in late 2020 and are based in Chicago, where our products are carefully manufactured by humans in small batches. Our first product was our Sport Deodorant to help you and your child shrink the stink, but we didn’t stop there! We’ve since launched our 4-in-1 Body Powder and Fresh Foot Spray, plus our Gear Therapy line for stinky sports equipment.

Even more great products are in the works as we speak. Be sure to join our newsletter below to be one of the first to know when we launch new products and specials!

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  Why “Kobi”?

Our name stems from our founder’s interest in Japanese culture — “Kobi” is a slight twist on the name of the Japanese city, “Kobe.” Japanese artisans focus heavily on high quality, the pursuit of perfection, and maintaining a strong connection to nature. We’re striving to do just that in Chicago, too!